This column was written for expert witnesses, but is applicable across professional fields.
By Rosalie Hamilton
Your most effective marketing tool is the quality of your work. When used correctly, this marketing tool leads to clients who retain your services again, clients who refer you to others, inquiries about your services from opposing counsel, and a good reputation in the circles and communities that make up your pool of potential clients.
What I’m referring to is not just the accuracy and relevancy of your work, although of course that is a big part of it. But there are other components that add to the perception of your value in the eyes of your clients. Most of these involve simple actions you can take that make life easier for others. Ask yourself the following questions…